HAPPY MARKETING
Mobile Advertising Specialist
ASO & Paid Advertising
Proposal
HAppy Marketing
Services provided by Happy Marketing
Consultant
A. Happy Marketing is a Marketing & advertising company specializing in App Marketing
B. Provide a one-stop-shop for all your marketing needs, provide expertise and specialty in the
field, bring new ideas, trends and collaboration and be part of the marketing and advertising.
Being data-driven and innovative, providing the highest customer service.
C. We have No cap policy; No cap on hours, on revitions, no hours cap No commitment clause
Happy Marketing Values
Communication
Partnership
Transparency
Expectations
ASO
ASO
Services provided by Happy Marketing
ASO
2 parts:
1] ASO setup –
Creating the first listing that will be the baseline
2] ASO Always on-
ASO ongoing – Improving the store by Monthly modifications, localizations,
A/B test, monitore reviews, implementing ASO elements such as
promotional text, in app events, custom pages and more
ASO Setup
Services provided by Happy Marketing
Create the best Store listing in the app stores (Google Play + IOS app store) according to best practices Takes 7-10 business days
Extensive research
Competitive research, category
research, in-depth review of the
app and other sources of
information
that will help us make more accurate decisions for the ASO. Add to that our knowledge and experience for the best app listing that will bring maximum results
Keyword research
Using AppTweak platform, the power plan, most advanced plan
This will be implemented on the title, subtitle, keywords list for IOS, descriptions, reviews and “What’s new” to improve the app ranking in the app stores.
Creating Store listing
We will determine the best possible KW to implement, that will have the most effect to increase the ranking on the app store and describe the app for the user in the best possible way
. Title
. Subtitle
. IOS KW list
. Description
Creating Preliminary Graphic research
presentation that contains everything you need to create the graphics for the app that will help convey to the user its value in an app in the most correct way, most important in IOS
. Logo
. Store screens
. Video
. Graphic design includes in the
pricing
ASO Ongoing
Services provided by Happy Marketing
An ongoing activity that is part of the monthly activity
Modifications
Changing the store listing and improve
results based on data and results
Checking the the ASO strategy is working, modify KW/ positions/frequency etc.
Localizations
Expanding to new markets
Best on Store data, we will choose languages and countries with potential for growth
A/B test
Creating Play Book for testing on the App
store Important element to improve CR, higher quality users and better retention
. Testing the Icon
. Testing the Screens
. Testing the Video
Reviews & Comments
Trust factor in the store and The best way to communicate and respond to the users. Working according to a model we develop and use main and relevant keywords.
. Monitor reviews
. Generate reviews
. Creating higher score
Store Features
Being on top of store trends, features and new elements
. What’s new
. Custom pages
. In app events
. Promotional text
Paid Advertising
Media
Services provided by Happy Marketing
Create the best Store listing in the app stores (Google Play + IOS app store) according to best practices Takes 7-10 business days
Extensive research
Competitive research, category
research, in-depth review of the
app and other sources of
information
This method will help us understand the App potensial for realistic growth, the value proposition V the competitors and the target audience
KPI & Message
Based on the research and the data we will set a realistic KPI for growth and best message that will resonate best with the potential user
When we have KPI only then we can create and accurate forecast and madia plan to insure growth.
Media Plan
We will determine the best possible plan to reach the KPI All Sources that are relevant are included in the package
. Google Ads
. Facebook Ads, Instagram Ads
. Apple Search Ads
. Tiktok
. Twitter
On going work
Communication is important to us and we will make sure to inform share and keep you in the loop as often as possible
. Weekly media reports
. 2 meetings a month Ongoing communication via Slack/Email/WhatsApp
Packages & Pricing
ASO
1
$1,200
$1,500
. Monthly Report
. ASO Setup: Listing & Graphic Research
. ASO Ongoing:Modifications, localization, A/B test, monitor reviews, monthly report, “What’s new” and more
. We use Apptweak- an advanced ASO platform
. We have local native-speaking ASO writers
. Graphic design is included for the ASO
. English countries + 1 non-English country
. For each country that we add to the ASO, that is not English, the cost is +$200
Paid Acquisition Only
2
$1,000
. Marketing Research, KPI, Creating Media Plan
. Acquisition & Retention Advertising in any media source Copywriter is Included + Banners
. Weekly email update + Monthly report
. A meeting every 2 weeks
ASO & Paid Acquisition $1,800
3
$1,800
$2,500
. Package 1 + Package 2
. We have no commitment clause
. Videos For the app store or campaigns are not included